Word, but make it Ward.
Simplify. Storify. Amplify. Repeat.
Amber is a full stack marketer, editorial leader, content marketing strategist, and data-driven storyteller in San Francisco and beyond.
Savvy business leader and content marketing, strategy, and communications expert. Versatile, professional experience across employee and external marketing with experience in food, restaurant, r/etail, and tech industries. Expertise in aligning business and marketing goals, delivering end-to-end content strategy, unifying narratives, developing helpful content, simplifying messaging, building campaigns, and helping teams get unstuck so they shine. Passionate about inspiring and educating the world with the future of food and telling stories that matter. Seeking to marry values to career.
From brand books to front-facing copy, campaign ideation to execution, microcopy to video scripts, I do it all.
Brand
Editorial guidelines, brand standards, best practices, brand values, brand trust
Comms
Narrative, creative direction, editing, copywriting (long/short form, video scripts, social, ads, support, thought leadership)
Strategy
Content strategy, messaging and positioning frameworks, brand and product pillars, editorial calendars, social analysis
Marketing
Strategy, planning, management, ideation + execution for content, brand, and product marketing campaigns
My philosophy
I bring a punny disposition to work along with a knack for pinteresting, social-forward content, an eye for video, and an ear for a story. Some of my talents include driving brand plays that make consumers feel good, making enterprise and business content easy to understand and less boring, and marketing to developers without alienating them. I'm fluent in English, Internet, Business, Developer, and also speaks a little bit of Spanish.
My background
B2C, B2B, employee, brand. Agency, In-house, consulting. Social media, tech, entertainment, food. 2-person startups to enterprise organizations. I have quite literally done it all.
No matter what I work on or where, I deliver the right message on the right channel to meet the customer where they are - with clarity and joy.
Since getting married I've gone from a wordsmith to a Wardsmith, which is fine with me since it's better for SEO.