https://www.amberkaplanward.com/blog-2 daily 0.75 2025-11-14 https://www.amberkaplanward.com/blog-2/the-best-prompt-i-use-in-creative-meetings monthly 0.5 2025-05-02 https://www.amberkaplanward.com/blog-2/the-content-design-and-voice-behind-ai-tools monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/d70cce8d-9bce-49d9-b328-ed5e1c65ab1a/AI+tools+comparison+-+erros.png Blog - The content design and voice behind AI tools  - Make it stand out Error messages are brand moments. Claude is empathetic, ChatGPT is casual, Copilot is formal, Gemini leans on search, and Jasper keeps it lighthearted. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/bef01e64-bcaa-4536-9dcb-9573a8569902/Claud+interface+new.png Blog - The content design and voice behind AI tools  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/cae0e607-ec80-40cc-8a44-ffc016f88fc2/AI+tools+comparison+voice+and+tone.png Blog - The content design and voice behind AI tools  - Make it stand out Tone shapes user trust and engagement. Claude is empathetic, Copilot is efficient, Gemini is knowledgeable, ChatGPT is balanced, and Jasper is persuasive. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/2041aba5-033a-4c52-aec5-66dfac8ecbf6/gemini+interface.png Blog - The content design and voice behind AI tools  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/f0381d8b-b9b0-45fb-82a2-5e7223bd9e19/AI+tool+summary+-+prompting+mechanism.png Blog - The content design and voice behind AI tools  - Make it stand out The level of guidance impacts user experience. ChatGPT and Claude favor open-ended conversation, Copilot and Gemini provide context-aware prompts, and Jasper ensures highly structured output for marketing needs. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/f487cf48-7334-484b-8f79-94f8f2b9f662/ChatGPT+blank.png Blog - The content design and voice behind AI tools  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/47d1a53e-70ba-455c-8f96-45fbdae95b42/Jasper+interface.png Blog - The content design and voice behind AI tools  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/4cf0ae9d-cf1c-4bf8-b972-9a21c04c414c/Interface+overview.png Blog - The content design and voice behind AI tools  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/29fc513c-29c1-4622-88dd-3bd07b9e83ac/Copilot+Chat+.png Blog - The content design and voice behind AI tools  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.amberkaplanward.com/blog-2/error-101-writing-humor-into-error-messages monthly 0.5 2025-03-18 https://www.amberkaplanward.com/blog-2/a-content-strategy-template-for-b2b-organizations monthly 0.5 2025-03-17 https://www.amberkaplanward.com/home daily 1.0 2025-01-24 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/8dacd249-023f-4ded-9c69-9d405d3534e8/logo_apple_clear.png https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/615557e5-c608-40fc-92c3-801e30635f9a/logo_mcafee.png https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/f899a137-8501-48d8-8497-281e75a64e86/logo_logitech.png https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/bfccc049-8cea-48f2-ba6d-2df795004e4f/logo_twitter.png https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/d1f3ddee-76ba-4861-b940-392f17ae0b88/logos_googlefull.png https://www.amberkaplanward.com/contact daily 0.75 2024-07-24 https://www.amberkaplanward.com/what-we-do-1 daily 0.75 2021-03-02 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847760973-X5KYS9GW8IKNKKBI4PH1/image-asset.jpeg About (Copy) - My philosophy I bring a punny disposition to work along with a knack for pinteresting, social-forward content, an eye for video, and an ear for a story. Some of my talents include driving brand plays that make consumers feel good, making enterprise and business content easy to understand and less boring, and marketing to developers without alienating them. I'm fluent in English, Internet, Business, Developer, and also speaks a little bit of Spanish. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847762019-6FVSEHEZWIGMCJ5QASPI/image-asset.jpeg About (Copy) - My background B2C, B2B, employee, brand. Agency, In-house, consulting. Social media, tech, entertainment, food. 2-person startups to enterprise organizations. I have quite literally done it all. No matter what I work on or where, I deliver the right message on the right channel to meet the customer where they are - with clarity and joy. Since getting married I've gone from a wordsmith to a Wardsmith, which is fine with me since it's better for SEO. https://www.amberkaplanward.com/expertise-1 daily 0.75 2021-03-02 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847760973-X5KYS9GW8IKNKKBI4PH1/image-asset.jpeg About (Copy) - My philosophy I bring a punny disposition to work along with a knack for pinteresting, social-forward content, an eye for video, and an ear for a story. Some of my talents include driving brand plays that make consumers feel good, making enterprise and business content easy to understand and less boring, and marketing to developers without alienating them. I'm fluent in English, Internet, Business, Developer, and also speaks a little bit of Spanish. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847762019-6FVSEHEZWIGMCJ5QASPI/image-asset.jpeg About (Copy) - My background B2C, B2B, employee, brand. Agency, In-house, consulting. Social media, tech, entertainment, food. 2-person startups to enterprise organizations. I have quite literally done it all. No matter what I work on or where, I deliver the right message on the right channel to meet the customer where they are - with clarity and joy. Since getting married I've gone from a wordsmith to a Wardsmith, which is fine with me since it's better for SEO. https://www.amberkaplanward.com/take-action daily 0.75 2021-03-02 https://www.amberkaplanward.com/featured daily 0.75 2025-01-17 https://www.amberkaplanward.com/featured/differentiating-with-voice-for-brand-distant-category monthly 0.5 2022-11-12 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/50e9b138-473c-4e84-9d77-bb1240c580d8/image2.png https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/4bbd12db-86e7-4417-891f-1d329f4c329e/image3.gif https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ffaa01f3-8235-4642-85a5-1c76e78a799f/image5.gif https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/5e1235f3-23f6-4b10-a5e2-18093607f6b7/image6.gif https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ce9840a1-b2bd-4029-b04c-406d7a44e8d0/ok+google.jpg https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/bf5539e5-d194-46ce-9b36-dca9ede334a9/Google+Brand+Architecture.png https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/caaa9f5b-5c8a-4b13-aa11-2016818f58a3/Read+the+Room.png https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/d5a5914b-45e9-4a22-9061-366d00c6b165/ReadTheRoom.gif https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/25ac82ec-0bf1-411f-84cf-b5b60e90382a/CircadianRhythm.png https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/f9b45d8f-0397-4acc-b1b3-e24972e75e8a/image.png https://www.amberkaplanward.com/featured/story-social-media monthly 0.5 2022-07-27 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1625553189281-6OMZVCWPO1ZZEJY80IC3/neema.jpeg Featured - Giving a story new life on social media - Giving a story new life on social media So nice, we promoted it twice: Repurposing this content helps extend its shelf life while supporting a new narrative celebrating women and technology for International Women’s Day. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1614872722866-VS0X8GQFWO8EVGLYZT06/IWD_1.png Featured - Giving a story new life on social media - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1614873061520-3A1UOXG5F0FJPANXKGBM/Amber+is+awesome+%2837%29.png Featured - Giving a story new life on social media https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/06012a19-d936-4646-bd95-9a0d9bccde04/2020_Neema_Instagram.png Featured - Giving a story new life on social media 2020 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/28e843c0-a144-4f50-bb96-2c8b1dc3bc0c/2020_Neema_Twitter.png Featured - Giving a story new life on social media 2020 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/55f70884-7fbc-4b0d-9284-7cda6e0c9e3a/2019_Neema_Instagram.png Featured - Giving a story new life on social media 2019 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/61e93113-1ba1-4257-8425-faedded62815/2019_Neema_Twitter_4.png Featured - Giving a story new life on social media 2019 https://www.amberkaplanward.com/featured/product-driven-narrative monthly 0.5 2022-07-28 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/fc97a8ba-f7ca-427a-ab15-09cafe3b08ea/jeanine_16x9.png Featured - Building a product-driven narrative for Google I/O - Top down and bottom up? There are two classic ways to build a narrative. At Google, stories are product-driven. https://www.amberkaplanward.com/featured/builtio-magazine monthly 0.5 2025-01-16 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1722118958419-47MSFYLMUQ1W16BPLVL1/built.io.png Featured - Repackaging content into high-performing collateral - Cutting through the noise with thought leadership and a format that moves people How I repackaged a year and a half’s worth of thought leadership, case studies, executive insights, and partner quotes into a magazine. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1722118958419-47MSFYLMUQ1W16BPLVL1/built.io.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/fd754f6c-6b73-4b2f-8c63-b121c87f5453/built.io_2.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/5ecc7a6f-8b17-4149-96e4-8b15f6fb0949/built.io_12.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/374dc86d-aa87-4ede-b2c9-7deaae0e4b1c/built.io_17.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/b4c8dd93-327e-42f2-82b3-9cf437f441eb/built.io_13.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/415e1443-b561-4925-90fc-0839a4884f16/built.io_10.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ff75e254-5cfe-4649-8eb9-6667438e38a6/built.io_14.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/077c33c5-4464-4a03-a871-23eb2542e559/built.io_5.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/9a35ad69-3e04-44d7-b177-63e2570a3719/built.io_9.png Featured - 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Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/bdad6e79-8875-47ab-957d-1a10adf8fc94/built.io_18.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/939e68f6-3c73-4092-8901-5ee84b6a9fb3/built.io_21.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ffd497f4-f4a8-48a8-84f2-4fa0e7ff4af9/built.io_16.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/80f5a472-5bef-4a16-9932-ea05a65f16b8/built.io_23.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/a1b0341a-a8c0-422d-b403-2535de7e0fe6/built.io_8.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/f22cc8ff-0f49-4fd4-b6b3-2234a71755d1/built.io_31.png Featured - 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Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/71f1f695-b6ca-4b1b-81e4-092af60b88a7/built.io_29.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/00874b6c-5cd4-4569-ab09-59e027db3fcb/built.io_26.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/b93c4424-7383-4860-97f1-2ae35d3d0b17/built.io_20.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/b7353429-375d-4c9f-aaf7-1ce050c769b4/built.io_33.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/419370a1-187a-4a4e-a94a-e0c291e3f278/built.io_7.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/9cf4c194-a8fa-457c-a539-5082e6b37bfb/built.io_35.png Featured - 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Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/043bac2d-0593-4453-b3a3-cf0aec942da6/built.io_41.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/f2f1163c-7aca-4515-b458-9147c4a8c39b/built.io_34.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/0abc9e42-2f73-4fbe-a25e-1040afa588d6/built.io_42.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/de85bcfe-18cc-4b52-90a6-f3a2dbb8d366/built.io_43.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/bcc72be8-d99d-41bf-a9e7-2a1192858967/built.io_44.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/558a511b-5226-4dec-8826-00389968e8c9/built.io_39.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/5de2011e-ff81-4aeb-9bfa-662849a2b84d/built.io_47.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1bcd87db-ebf8-46da-8ecd-5a04a9d85a67/built.io_45.png Featured - Repackaging content into high-performing collateral https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/e002dbc1-f150-4fdb-8842-4dd5eb957314/built.io_48.png Featured - Repackaging content into high-performing collateral https://www.amberkaplanward.com/featured/standardizing-covid-crisis-communication monthly 0.5 2021-03-02 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1614701153744-4PKPEAOYMFQV4RKI6QOV/google_covid.png Featured - Standardizing crisis communication - Standardizing crisis communication during COVID-19 Our work is only helpful if we have a unified message. I drove the standardized communication around COVID-19 at Google Developers, partnering across the organization to get buy-in. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1630022002789-P4K5O4D7IBGNLTQYDRRG/01+COVID.png Featured - Standardizing crisis communication https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1630022116067-5HYPLAYGVZQIF9SQJ2O4/02+COVID+.png Featured - Standardizing crisis communication https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1630022108859-CR00WUOUM64YOYM2LW64/03+COVID.png Featured - Standardizing crisis communication https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1630022182926-VCU46F2NKOW1L2EGTW3E/04+COVID.png Featured - Standardizing crisis communication https://www.amberkaplanward.com/featured/extending-year-in-search monthly 0.5 2021-03-02 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1614835495565-QE1ROUK5PBF3SO5EVYZK/google_year_in_search_2019_sheroes.png Featured - Extending a strategy - Extending the life of a creative project Every year, Google delivers its data-driven Year in Search video to recap what the world searched for. Videos are expensive to produce and time-consuming. But to improve its lifespan, it’s worth exploring how to repurpose In 2019 and 2020, we wanted to push the boundaries of how far we could take the concept. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ce532acc-fbd7-4ba2-8a47-e1efb5f70d05/YIS+2019+digital+trends.png Featured - Extending a strategy https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/47729cdf-e5f5-4071-9b43-19bb8d100bad/Amber+is+awesome+%2827%29.png Featured - Extending a strategy https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/a6565474-ea53-4f97-9617-90ac182bdbb8/Amber+is+awesome+%2830%29.png Featured - Extending a strategy https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/128cba98-cbcf-4aa2-b3f0-773539d367d7/Amber+is+awesome+%2829%29.png Featured - Extending a strategy https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/97b6b6e0-976e-47f5-a588-4e7fbb68a7fe/Amber+is+awesome+%2828%29.png Featured - Extending a strategy https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/dc60430b-035f-49e2-a245-adccd8826625/Amber+is+awesome+%2831%29.png Featured - Extending a strategy https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/4d8f181f-1ffc-4ead-9ad9-408d7db81777/Amber+is+awesome+%2832%29.png Featured - Extending a strategy https://www.amberkaplanward.com/featured/promoting-to-an-internal-audience monthly 0.5 2021-06-28 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1614875437775-1K80ZCFCJAV2CO0G8UF5/welcome.gif Featured - Promoting DEI and inclusive marketing internally - Turns out there’s a ‘write’ way to promote internally I’m the author and editor of go/in, Google’s internal guidance for inclusive marketing. Beyond the brand guidelines, I also teamed up with an impressive crew for creative ideation and copywriting to help promote our new work internally to thousands of employees. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1625549712981-AMA8D9WGI2G8TD7NTCD2/inclusive+marketing+home.png Featured - Promoting DEI and inclusive marketing internally https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1625549823763-AE0DD96M7O773MX9BU78/Inclusive+Marketing+Table+of+Contents.png Featured - Promoting DEI and inclusive marketing internally https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1625549903751-04O38XRLOUK3CKB5IPU0/Inclusive+Marketing+FAQ.png Featured - Promoting DEI and inclusive marketing internally https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1625550169906-H2O0SMZMBYL0TH4JNMPF/14+inclusivemarketingexamples.png Featured - Promoting DEI and inclusive marketing internally https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1624928094959-P3Z586GNS0I52K2N1YNX/all-in.png Featured - Promoting DEI and inclusive marketing internally - See ‘All In,’ Google’s public inclusive marketing guidelines answer to go/in All-in.withgoogle.com was launched in 2021, and is the public version Google’s inclusive marketing guidelines (go/in) that I wrote. All In features the audience guidelines only. The public blog post announcing the launch shares some of the strategic parts that help make marketing great at Google that were also included in go/in. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1624928583713-9HP6Z86KA0I09OXV1G4J/google_adweek.png Featured - Promoting DEI and inclusive marketing internally - See SVP Lorraine Twohill’s tips for Adweek, taken directly from the go/in guidelines In late 2019, Google felt compelled to share the insights we gleaned from our inclusive marketing work via our executive team. The Adweek article by Lorraine is behind a paywall, but you can see the full piece on Think With Google. This content is deeply inspired by the foundational insights in go/in, the inclusive marketing guidelines I wrote. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ce0ece48-ad26-43a7-a7bc-d45c281ee1a8/Amber+is+awesome+%2820%29.png Featured - Promoting DEI and inclusive marketing internally https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ee58d220-0a7b-496a-a91f-60469074abc9/Amber+is+awesome+%2825%29.png Featured - Promoting DEI and inclusive marketing internally https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/331ffd3b-74b3-4b5d-93a1-3c389341ea59/Amber+is+awesome+%2826%29.png Featured - Promoting DEI and inclusive marketing internally https://www.amberkaplanward.com/featured/repositioning-google monthly 0.5 2021-03-02 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1614700571933-UTFZQVHQSO7RHN017PC8/helpful+standards.png Featured - Repositioning a more helpful Google - Repositioning a more helpful Google My job is often to simplify complex ideas and make them more clear. This project ended in me rewriting Google’s company-wide Brand Standards, but to get here, it started with a successful brand campaign that I helped codify in what was a year-long process of reshaping the company narrative, and then infusing it back into our guidelines. The below is proof that I left an indelible mark on Google. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/99757fa5-f6a8-4485-b844-ad15374aed4a/Amber+is+awesome+%287%29.png Featured - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/a7e5a2ab-a27b-4421-a377-ef03dea46756/Amber+is+awesome+%288%29.png Featured - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/4def199f-167f-4476-bfd5-b1f00c903c79/Amber+is+awesome+%285%29.png Featured - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ef61aaa5-004a-44f7-b669-bba8ff1e39a8/Amber+is+awesome+%286%29.png Featured - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/2458d55a-1b23-40f2-b68a-fb665475722c/Amber+is+awesome+%2813%29.png Featured - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/5aac28e4-5026-488c-949a-781164d63be9/Amber+is+awesome+%2814%29.png Featured - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/d12e6f2e-1e19-4a95-b08b-8253b2fb4802/Amber+is+awesome+%2815%29.png Featured - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/b1a0bfdb-276a-47e6-a7d6-ca5f679aa74d/Amber+is+awesome+%2816%29.png Featured - Repositioning a more helpful Google https://www.amberkaplanward.com/featured/writing-for-google-io monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1629952942517-KWZYBE8O2JYZU7LS4QH0/Google+I_O+2021_tuneyards.png Featured - Bringing writers in early to build Google I/O - Bringing writers in early to build Google I/O Rather than including me in at the end of design, I helped shape the content and design early and often. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/71594520-6cf0-46c2-8bc6-0bab9be85c2f/googleIO_2021_register_UXcopy.png Featured - Bringing writers in early to build Google I/O https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/0f159195-ea6c-4b67-9c6c-8a51e80fb528/GoogleDevProfileBeta.png Featured - Bringing writers in early to build Google I/O https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1629955963418-KIW9CUR8Z18I3XJBCLPO/GoogleIO_2021_badge.png Featured - Bringing writers in early to build Google I/O https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/e9c2c7f5-3ffd-4436-b0cd-abe94a7c6589/googleIO_2021_website_phase1.png Featured - Bringing writers in early to build Google I/O Pre-event https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/d7496449-ac95-4fc6-b638-f8c21f27b9c9/Google+I_O+2021_may18.png Featured - Bringing writers in early to build Google I/O During event with livestream https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/f2f92b73-9551-4cb8-ac28-f6ee6d398ba8/Google+I_O_2021_day3.png Featured - Bringing writers in early to build Google I/O Post-event https://www.amberkaplanward.com/standards-guidelines daily 0.75 2025-01-22 https://www.amberkaplanward.com/standards-guidelines/google-design-system monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1624898888295-8BZV6UWIB0VPC4CLTYO9/image-asset.jpeg Standards & Guidelines - Google's Marketing Web Standards Design System https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1624898505995-5ELF59LWIBMRINY1UCXQ/image-asset.jpeg Standards & Guidelines - Google's Marketing Web Standards Design System https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/e7e7e68b-d684-4ab1-b015-3e91f9919b07/design-system-3up.png Standards & Guidelines - Google's Marketing Web Standards Design System https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/11f583fd-ee66-424a-879b-5b882386dcb3/MWS+examples.gif Standards & Guidelines - Google's Marketing Web Standards Design System https://www.amberkaplanward.com/standards-guidelines/repositioning-a-more-helpful-google monthly 0.5 2024-07-28 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1614700571933-UTFZQVHQSO7RHN017PC8/helpful+standards.png https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/68ea0c57-4211-4cbb-975f-3a6ba91dc1ed/Amber+is+awesome+%282%29.png Standards & Guidelines - Repositioning a more helpful Google Home page: Before https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ae71c28d-4635-43c0-814e-72d493c4de04/Amber+is+awesome+%281%29.png Standards & Guidelines - Repositioning a more helpful Google Home page: After https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/4def199f-167f-4476-bfd5-b1f00c903c79/Amber+is+awesome+%285%29.png Standards & Guidelines - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ef61aaa5-004a-44f7-b669-bba8ff1e39a8/Amber+is+awesome+%286%29.png Standards & Guidelines - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/5aac28e4-5026-488c-949a-781164d63be9/Amber+is+awesome+%2814%29.png Standards & Guidelines - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/2458d55a-1b23-40f2-b68a-fb665475722c/Amber+is+awesome+%2813%29.png Standards & Guidelines - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/d12e6f2e-1e19-4a95-b08b-8253b2fb4802/Amber+is+awesome+%2815%29.png Standards & Guidelines - Repositioning a more helpful Google https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/b1a0bfdb-276a-47e6-a7d6-ca5f679aa74d/Amber+is+awesome+%2816%29.png Standards & Guidelines - Repositioning a more helpful Google https://www.amberkaplanward.com/standards-guidelines/google-inclusive-marketing monthly 0.5 2024-07-12 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1624928583713-9HP6Z86KA0I09OXV1G4J/google_adweek.png Standards & Guidelines - Google's Inclusive Marketing Guidelines - See SVP Lorraine Twohill’s tips for Adweek, taken directly from the go/in guidelines In late 2019, Google felt compelled to share the insights we gleaned from our inclusive marketing work via our executive team. The Adweek article by Lorraine is behind a paywall, but you can see the full piece on Think With Google. This content is deeply inspired by the foundational insights in go/in, the inclusive marketing guidelines I wrote. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1624928094959-P3Z586GNS0I52K2N1YNX/image-asset.png Standards & Guidelines - Google's Inclusive Marketing Guidelines - See ‘All In,’ Google’s public inclusive marketing guidelines answer to go/in All-in.withgoogle.com was launched in 2021, and is the public version Google’s inclusive marketing guidelines (go/in) that I wrote. All In features the audience guidelines only. The public blog post announcing the launch shares some of the strategic parts that help make marketing great at Google that were also included in go/in. https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/43f102fe-1dec-45a7-a8b6-8417a7d27e30/Inclusive+1.png Standards & Guidelines - Google's Inclusive Marketing Guidelines https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/cf62be5b-aed0-4293-9261-f216542ce16f/inclusive+2.png Standards & Guidelines - Google's Inclusive Marketing Guidelines https://www.amberkaplanward.com/standards-guidelines/apollo-logitech-web-design-system monthly 0.5 2025-01-22 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/5c5e9c20-546a-467a-8898-a05a54358214/APOLLO.png Standards & Guidelines - How I Built an Award-Winning Web Design System for Logitech https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/1c311080-caf4-4d2b-90ad-61b65e9260cc/apollo_project1.png Standards & Guidelines - How I Built an Award-Winning Web Design System for Logitech https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/ba24fd70-6cd1-45b9-b52d-c93180758b12/Apollo+Launch+Email.png Standards & Guidelines - How I Built an Award-Winning Web Design System for Logitech https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/0bfdabbe-765b-4568-940f-11c5f5ecc371/apollo_project2.png Standards & Guidelines - How I Built an Award-Winning Web Design System for Logitech https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/871ac4b3-5d05-463f-b517-26857118359a/Apollo+Intranet+Blog+Post+announcement+10.28.21.png Standards & Guidelines - How I Built an Award-Winning Web Design System for Logitech https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/93fcb1d3-e786-4710-83b5-79923fad9482/apollo_results2.png Standards & Guidelines - How I Built an Award-Winning Web Design System for Logitech https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/795bf744-857f-49b6-945e-5f405e6e4ea7/apollo_results.png Standards & Guidelines - How I Built an Award-Winning Web Design System for Logitech https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/8151c01e-ac51-4f6d-b277-553a35fe4155/Apollo+results+3.png Standards & Guidelines - How I Built an Award-Winning Web Design System for Logitech https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/c5ead77d-5a85-47e2-acde-660d921315d0/apollo_results3.png Standards & Guidelines - How I Built an Award-Winning Web Design System for Logitech https://www.amberkaplanward.com/standards-guidelines/sauce-labs-brand-book monthly 0.5 2024-07-27 https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/d38f0713-cd35-4979-9231-7520974b9d64/SL_brand_book1.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/fd699c75-d9b0-4c85-a315-29f702e545c3/SL_brand_book1-2+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/bdfda012-e0d1-4c54-82c4-bdb25b3d3404/SL_brand_book1-3+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/b9cc4d27-054f-4a4e-9094-81300594a029/SL_brand_book1-4+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/abe347e8-33e7-421b-b2d3-322c3c0a1f19/SL_brand_book1-5+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/faf5c605-8960-44cd-a078-8af6ccb8215a/SL_brand_book1-6+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/a401b868-9f8a-4c39-929c-f9d68c0cc842/SL_brand_book1-7+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/cde28450-f856-48d6-a775-c5e688fbc340/SL_brand_book1-8+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/aee29110-c898-49fe-b626-bff9bcfb4fe4/SL_brand_book1-9+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/52f8cbb9-209f-4541-a93d-b6e3c4abc527/SL_brand_book1-10+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/07985ef2-4cc2-4421-b905-2f584d340119/SL_brand_book1-11+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/5735b2a4-b5f8-41e3-9b12-51bd835027f9/SL_brand_book1-12+%28dragged%29.png Standards & Guidelines - Startup Sauce Labs Gets its First Brand Book to Expand into Enterprise https://images.squarespace-cdn.com/content/v1/603daed053ae332afb1998f2/f2f1e001-d966-4b27-a38b-26e06bf4d533/SL_brand_book1-13+%28dragged%29.png Standards & Guidelines - 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